Out of Home Advertising Spotlight – Truckside Advertising

Truckside advertising campaigns are used to broaden the reach of a national, regional or local campaign. They add variety, frequency and value to a broadcast campaign or can stand alone as very efficient campaigns.

For those trying to "go green," truckside advertising is a great, though often overlooked, alternative to mobile billboards. Truckside ads are posted on working trucks that will be out regardless, while mobile billboards are on trucks that operate solely for advertising purposes.

Benefits of the Medium –

Truckside advertising can be used as a broad branding medium or as a target-specific medium (such as retail trading zone areas). If advertisers want to add a bit more to their truckside campaign, event promotional options can make great additions.

Truckside advertising is not bound to any demographic market or geographic location, so the reach is endless. This mobility allows for coverage where other types of OOH may not be available.

Truckside also provides the option of a national mass reach campaign, known as "Over the Road". This flexibility in campaign execution makes truckside advertising appealing to both large national companies and smaller companies alike.

Many national advertisers learned on the concept years ago when trying to get their brands in front of consumers in a timely, efficient manner. Truckside easily accomplishes that task because of mobility – an advertiser's message can travel from New York to Los Angeles on one media vehicle. Plus, posting full-color graphics to trailers allows for greater impact.

How It is Purchased –

* An advertiser can buy General Market GRP showing levels.

* An advertiser can purchase dedicated routes to reach specific demographic targets or geographic areas. These smaller routers make it an efficient medium for local and regional companies.

* "Over the Road" advertising can be used as a mass medium to reach markets across the US by purchasing a campaign along Interstate routes. It can also be used for regional coverage.

Markets Available –

Market availability is unlimited. About 95% of the US population can be reached using truckside advertising .

How it is Measured & New Technology –

Tracking systems (such as GPS) have been available for a number of years. However, new companies have emerged that measure audience circulation, impressions during a certain period, and other types of campaign auditing. Some fleet media companies offer online Internet systems allowing advertisers to pinpoint the location of their mobile fleet ads in real time. Some services can also provide data that can be interfaced with other databases to produce demographics by route, fleet or time of day.

SAMI (Satellite Automated Media Information) web-based technology, for instance, addresses the needs of agencies and advertisers by providing credibility through audience measurement and tracking. It allows advertisers to schedule, track, sell and audit their truckside advertising campaigns. Proof-of-performance reporting is available next day, including maps and digital photos. One company currently offering SAMI technology is Moving Images Media, with truckside advertising available everywhere in the US

Labor Union Electrical Training Program

There are many places in the United States where you can get training as an electrician, either for your own basic around-the-home repairs or to build yourself a great new lucrative career as an
electrician. One school in California devotes itself to nothing but electrical training for those who can demonstrate the skill and the ambition to follow through. Lets take a look at what it offers.

In Los Angeles County, California, for example, electrical training is highly regulated and legislated. The International Brotherhood of Electrical Workers IBEW and the National Electrical Contractors Association NECA are committed to compliance and electrical training that teaches the
methods, tools and regulations to apprentices in the union labor force. The organized workers and administrators realize how important electricians are to the construction process. They have put together an institute for electrical training that teachers journey level electricians the basics of working with logic control systems that are programmable as well as the complex data that are found in today's commercial and residential buildings.

This labor union electrical training program is actually funded by private industry, with contributions coming from the union workers themselves and by their employers. Those apprentices taking part in the training dont have to pay tuition and even get paid a living wage for their hands-on learning.
Apprentices in the training program work under a journeyman electrician who teaches them the electrical trade both in the classroom shop and on the job site. Classes are held in the evenings for at least six hours each week. Wage increases are given periodically dependent on reports of work experience, grades in the classroom and attendance.

Electrical apprenticeship training lasts for five years. Every apprentice attends at least 160 classroom hours each year. They almost must complete a minimum of 8000 hours on the job.

The electrical training program is the NECA and IBEW way of showing customers and potential customers that they are committed to producing highly qualified electricians. As a result of this training the jobs that this work force takes on are completed on deadline with the highest quality products and work. Call backs are a rarity.

Once the initial electrical training at the institute is completed the learning has not ended, however. Its an ongoing process, especially in light of the various green energy projects around the state and the nation. One of the primary goals of the electrical training is the instruction in work place safety. All electrical training courses teach safety. One course is devoted to a safe workplace. Its not just a matter of keeping electrical workers safe, either. The electrical raining takes into consideration that while electrical projects are being completed in retail, office or other commercial environments, employees of the client may continue to work in the facility. They must be kept safe as well.

Electrical technology is evolving continuously and the electrical training institute is away from that. Each graduate electrician is keep up on the latest industry developments and continuing education electrical and related courses are offered on a periodic basis.

5 Tips to Avoiding Travel Eczema

Your eczema has been under control for a while. You have attained that sweet spot of equilibrium where your known eczema triggers are understood and avoided, whatever medications you take are working and not causing side effects, your skin is as good as it gets. Only one problem, you will be traveling soon.

Travel eczema, occurs when your body meets up with irritants and allergens you cannot control, as a result of not being on home turf. Whether it’s air, water, food, sun, soaps, detergents or weather, traveling presents some hard to solve problems trying to keep eczema in check.

Sometimes it’s the irritant or allergen you are exposed to that you would usually avoid, that causes the problem. But sometimes, just the change of routine or unfamiliar environments can cause flare-ups. Traveling can be stressful and eczema loves stress.

Here are a few tips to keep eczema at bay:

1) Do a little research into the type of foods you will encounter that are indigenous to the area you will visit. What can you eat, what can’t you eat. Eating the cuisines of other cultures is a major component of travel, and knowing what common additives are used in the preparation of popular dishes is a good way to stay symptom free.

2) Pack enough of your favorite medications, cremes, ointments and solutions. Don’t think you’ll be able to pick some of these up where ever you go. First, some products won’t be available, second , they may be very expensive and third, you don’t want to spend time running a round looking for something to ease your discomfort. If you travel to a tropical climate and you start to experience eczema symptoms like flaking and cracked skin, these minor openings are perfect places for more serious infections to gain a foothold, if you have the right medication this will not present itself as a problem. Better to have a little extra baggage than find yourself without your wonder creme.

3) Try to drink enough water or fluids, this will keep your system less stressed and better able to cope. I try to drink only bottled water that comes as close as possible to the type I drink at home. Meaning, I drink spring water with a specific mineral/chemical make up, so much sulfur, dissolved salts, etc., so when I travel I don’t drink mineral waters which may have higher mineral concentrations or added ingredients. If you drink German beer at home, then drink german beer abroad.

4) Pack and use an anti allergy travel sheet like an Allersac. Bleaches, detergents, soaps, perfumes are just a few of the triggers a travel sheet will help you to avoid when you spend 30% or more, of your time in a strange bed. An anti-allergy travel sheet, one that can be washed repeatedly, will be your best bet. Make sure, which ever travel sheet you use, it has a pillow pocket to protect against direct contact with the hotel pillow. One of the major causes of allergic eczema is dust mite dander. A travel sheet with a small pore size or one that claims protection from dust mites would be wise.

5) Environmental factors like cold, humidity, sunlight and heat can cause flare-ups especially when it’s the change that is the cause. If you travel to a warm climate from mid winter conditions at home, be prepared. Pack clothing that will mitigate reactions, sunblock, hat, gloves etc. The weather might cause your sinus problem to flare, which in turn stresses your body and causes your eczema to activate, or the humidity allows high mold or pollen counts where you travel. There are websites like http://www.aaaai.org/ which publish pollen and mold counts, and many sites for weather forecasts.

Having eczema and learning how it activates and affects you takes years, some people get a handle on it, others don’t, but even if you don’t know what the causes are, some simple precautions, a little research and remaining calm can help you to get the most out of traveling, even with eczema.

Photography Backdrops And How To Select The Best One For You

You've studied all the different camera settings and by now you've learned all about the difference between shutter speed and f-stop. Thanks to your studies of lighting patterns, the difference between butterfly and split lighting is an obvious no brainer … Now, it's time to consider the backdrop.

In my experience, having over 6000 professional sessions under my belt, MOST people prefer to have a natural setting rather than a formal backdrop.

For example …

If you're shooting Indoors – possibilities may include placing your subjects on the floor around the fireplace, (always have a fire burning or it appears as nothing but a black hole in the final print), or they could be posed on and around their furniture in the living room, etc.

Outside portraits could be in their back yard, at the beach, a local park, etc. Anyplace that has meaning for THEM!

Most people just want a beautiful portrait that singles them out as individuals – rather than just another group posed in front of the same old pull down screen that everyone else uses.

Whenever possible, ALWAYS try for a location that has meaning for THEM …

However, if you must use a formal backup, here are a few suggestions …

First – buy a commercially available background stand to hold your backdrops. They do not cost much and for ease of use, stability, transportability etc. it's better than making your own.

For this discussion, I'm assuming you DO NOT own a professional portrait studio and are doing your sessions in your home (or your customer's home).

There are several types of backdrop materials:

Paper- Large rolls of paper come in most any color you can imagine. They can be purchased at many local camera stores and are relatively inexpensive.

Pros – They are readily available – are fairly inexpensive – come in most any color you can imagine. They can be used in a "sweep" so the model (s) can sit or stand on the paper and have it seamlessly up up behind them. Paper rolls come in two basic widths (around 4 feet and around 9 feet as I recall, I do not often use them).

Cons – The smaller size is not wide enough for much more than a head shot while the wider size is very heavy – difficult to transport – and most homes do not have enough "empty" space to sweep it without moving around the furniture. (People really do not like you redecorating for them!) The paper gets dirty, gets creased, tears and has to be constantly replaced. If there are animals in the session, the papery feel and crinkly sounds freak them out.

Painted Canvas – These can provide some truly stunning portraits. Many back suppliers create them and they can be ordered over the internet if you do not happen to be near a supplier.

Pros – Depending on the creator, they can be stunningly beautiful. There are thousands of colors and patterns available and if you have something unique in mind, you can have one created just for you, to match your exact specifications. They are very durable and will last years. They come in many sizes and can be used in a seamless sweep.

Cons – They are EXPENSIVE! EXPENSIVE! EXPENSIVE! Again, like paper, the wider ones are heavy, difficult work with and to transport. Like paper, size vs. living room furniture is a challenge.

Seamless paper and canvas backgrounds tend to be the province of professional studios – where they can be mounted on the walls and just folded down when needed.

They are really difficult to work with in the field.

I recommend that you go to the fabric store and get strips of material. As wide as is available and about 12 feet long. Getting some sort of material that either does not easily wrinkle, or where wrinkles will not matter is best.

Pros – Choose the type and colors you like, you can get any color, style and texture that suits your fancy. It can be hung bunched up (like theater curtains) behind the subject, or stretched flat if only one piece is needed. One piece can also be used as a seamless sweep.

You can use one piece or thirty – no matter how wide your back needs are, you can easily accommodate them.

It's easy to store and transport (just fold up the strips and put them in a box in the back seat of your car!) Material is very inexpensive compared to a painted canvas (which can run into the thousands of dollars) It's reusable so it works out to be cheaper than paper in the long run.

Use another piece of two for the flooring and since it's flexible, it can be flowed around furniture. Animals have no problem walking on it. (It's washable too!).

Cons – If you want multiple strips (and you do!), You may have difficulty finding enough of the same material. If you live near the garment district in a large city, they may have it. Otherwise you may have to have your local fabric store special order it for you.

These are the major background considerations and you should have no trouble finding the perfect backdrops for YOUR creative vision!